Public Relations Capacity of the Serbia Ministry of Defence - 2010
Public Affairs is a central function in civil-military relations. Citizens rely upon information from the media to make informed decisions and to hold their leaders accountable.
Yet, the contrasting missions of the media and the defence establishment can strain relationships. Media organizations seek transparency and to share information, whereas the defence establishment often works to keep aspects of its activities secret and outside the public domain. It is a struggle for the defence establishment, even in an established democracy, to develop policies and practices that keep society informed about its activities.
The Serbia Ministry of Defence has crafted a Strategy for Communications which sets out priorities for this learning process. With the support of the Kingdom of Norway, this project aids the Serbia MoD Implementation Plan for that Strategic document.